College Basketball NIL
We don’t have the actual NIL salary numbers or NIL budgets, and may never have. I think a decent stand in to understand what schools have money, or at least money around the program, is the overall basketball budget. This past year’s numbers are not out yet, but below are the pre Covid budgets. I choose those numbers because I think it’s a better reflection than the covid year empty gym weirdness and different states with different rules.
I also believe schools attendance is a decent informer to gauge audience and interest, with much of this based on Q Score type social media followings. Willing paying eyeballs.
Top Attendance
| Basketball Budget | |||
|---|---|---|---|
| 1 | Duke | ACC | $22,178,473 |
| 2 | Kentucky | SEC | $20,202,558 |
| 3 | Louisville | ACC | $19,180,078 |
| 4 | Florida St. | ACC | $16,773,013 |
| 5 | Alabama | SEC | $15,966,875 |
| 6 | TCU | Big 12 | $15,718,763 |
| 7 | UCLA | Pac 12 | $15,468,381 |
| 8 | Marquette | Big East | $14,979,149 |
| 9 | Syracuse | ACC | $14,845,555 |
| 10 | Villanova | Big East | $14,428,932 |
| 11 | Michigan St. | Big Ten | $14,395,851 |
| 12 | Georgetown | Big East | $13,573,946 |
| 13 | Virginia | ACC | $13,400,721 |
| 14 | Indiana | Big Ten | $13,230,211 |
| 15 | Kansas | Big 12 | $12,547,439 |
| 16 | Texas Tech | Big 12 | $12,338,645 |
| 17 | Texas A&M | SEC | $11,818,860 |
| 18 | Texas | Big 12 | $11,649,912 |
| 19 | North Carolina | ACC | $11,204,115 |
| 20 | Providence | Big East | $11,117,186 |
| 21 | Pittsburgh | ACC | $11,013,283 |
| 22 | Ohio St. | Big Ten | $10,996,364 |
| 23 | West Virginia | Big 12 | $10,798,893 |
| 24 | Northwestern | Big Ten | $10,646,711 |
| 25 | Tennessee | SEC | $10,554,613 |
| 26 | Auburn | SEC | $10,536,653 |
| 27 | Gonzaga | WCC | $10,496,251 |
| 28 | Illinois | Big Ten | $10,480,939 |
| 29 | Arkansas | SEC | $10,440,326 |
| 30 | Arizona | Pac 12 | $10,383,630 |
| 31 | Oregon | Pac 12 | $10,348,633 |
| 32 | NC State | ACC | $10,295,048 |
| 33 | Oklahoma | Big 12 | $10,072,404 |
| 34 | St. John’s | Big East | $10,028,677 |
| 35 | Vanderbilt | SEC | $9,901,818 |
| 36 | Michigan | Big Ten | $9,874,360 |
| 37 | Baylor | Big 12 | $9,860,432 |
| 38 | Purdue | Big Ten | $9,604,624 |
| 39 | LSU | SEC | $9,512,515 |
| 40 | Mississippi | SEC | $9,432,295 |
| 41 | Uconn | Big East | $9,325,922 |
| 42 | Florida | SEC | $9,317,385 |
| 43 | Washington | Pac 12 | $9,224,123 |
| 44 | Houston | American | $9,219,796 |
| 45 | Nebraska | Big Ten | $9,180,631 |
| 46 | Maryland | Big Ten | $9,163,793 |
| 47 | Minnesota | Big Ten | $9,115,817 |
| 48 | Utah | Pac 12 | $8,965,613 |
| 49 | Miami | ACC | $8,895,333 |
| 50 | Wake Forest | ACC | $8,805,630 |
| 51 | Creighton | Big East | $8,590,055 |
| 52 | South Carolina | SEC | $8,561,964 |
| 53 | Wisconsin | Big Ten | $8,548,485 |
| 54 | Virginia Tech | ACC | $8,525,606 |
| 55 | Arizona St. | Pac 12 | $8,349,598 |
| 56 | Notre Dame | ACC | $8,331,273 |
| 57 | Missouri | SEC | $8,255,259 |
| 58 | Clemson | ACC | $8,229,736 |
| 59 | Memphis | American | $8,217,757 |
| 60 | Wichita St. | American | $8,182,863 |
| 61 | Iowa | Big Ten | $8,097,014 |
| 62 | Kansas State | Big 12 | $8,028,533 |
| 63 | Georgia | SEC | $7,756,002 |
| 64 | Iowa St. | Big 12 | $7,693,014 |
| 65 | Cincinnati | American | $7,644,770 |
| 66 | SMU | American | $7,590,481 |
| 67 | Rutgers | Big Ten | $7,545,360 |
| 68 | Seton Hall | Big East | $7,506,127 |
| 69 | BYU | WCC | $7,447,430 |
| 70 | Mississippi St. | SEC | $7,443,131 |
| 71 | Dayton | Atlantic 10 | $7,434,825 |
| 72 | St. Louis | Atlantic 10 | $7,428,566 |
| 73 | Xavier | Big East | $7,406,374 |
| 74 | Penn St. | Big Ten | $7,343,831 |
| 75 | Colorado | Pac 12 | $7,252,987 |
| 76 | Stanford | Pac 12 | $7,143,168 |
| 77 | Georgia Tech | ACC | $7,095,493 |
| 78 | USC | Pac 12 | $6,901,843 |
| 79 | Boston College | ACC | $6,872,835 |
| 80 | DePaul | Big East | $6,793,520 |
| 81 | Oklahoma St. | Big 12 | $6,700,510 |
| 82 | Temple | American | $6,487,460 |
| 83 | Oregon St. | Pac 12 | $6,203,088 |
| 84 | Tulsa | American | $6,196,308 |
| 85 | St. Joseph’s | Atlantic 10 | $6,152,876 |
| 86 | California | Pac 12 | $6,131,940 |
| 87 | VCU | Atlantic 10 | $6,102,633 |
| 88 | UNLV | Mountain West | $5,795,483 |
| 89 | San Diego St. | Mountain West | $5,786,034 |
| 90 | Butler | Big East | $5,760,815 |
| 91 | Duquesne | Atlantic 10 | $5,612,982 |
| 92 | Washington St. | Pac 12 | $5,483,898 |
| 93 | Grand Canyon | WAC | $5,331,006 |
| 94 | Belmont | OVC | $5,129,856 |
| 95 | Fordham | Atlantic 10 | $5,075,355 |
| 96 | Tulane | American | $4,984,520 |
| 97 | South Florida | American | $4,931,868 |
| 98 | Richmond | Atlantic 10 | $4,782,542 |
| 99 | Rhode Island | Atlantic 10 | $4,745,208 |
| 100 | Nevada | Mountain West | $4,706,010 |
| 101 | UCF | American | $4,594,025 |
| 102 | Santa Clara | WCC | $4,445,480 |
| 103 | Colorado St. | Mountain West | $4,415,218 |
| 104 | St. Mary’s | WCC | $4,401,818 |
| 105 | Loyola Chicago | MVC | $4,348,837 |
| 106 | George Mason | Atlantic 10 | $4,287,689 |
| 107 | Utah St. | Mountain West | $4,250,996 |
| 108 | UTEP | C USA | $4,247,850 |
| 109 | New Mexico | Mountain West | $4,206,654 |
| 110 | Loyola Marymount | WCC | $4,137,858 |
| 111 | San Francisco | WCC | $4,071,649 |
| 112 | Umass | Atlantic 10 | $4,025,395 |
| 113 | Pepperdine | WCC | $3,975,688 |
| 114 | William & Mary | Colonial | $3,970,949 |
| 115 | Old Dominion | C USA | $3,953,002 |
| 116 | East Carolina | American | $3,942,406 |
| 117 | St. Bonaventure | Atlantic 10 | $3,832,105 |
| 118 | Bradley | MVC | $3,778,660 |
| 119 | Boise St. | Mountain West | $3,678,140 |
| 120 | Fresno St. | Mountain West | $3,642,878 |
| 121 | Portland | WCC | $3,599,607 |
| 122 | La Salle | Atlantic 10 | $3,558,014 |
| 123 | Northern Iowa | MVC | $3,550,793 |
| 124 | George Washington | Atlantic 10 | $3,548,937 |
| 125 | UAB | C USA | $3,533,944 |
| 126 | Western Kentucky | C USA | $3,455,918 |
| 127 | Liberty | A Sun | $3,400,852 |
| 128 | High Point | Big South | $3,369,936 |
| 129 | Ohio | MAC | $3,337,404 |
| 130 | Wright St. | Horizon | $3,330,147 |
| 131 | Wyoming | Mountain West | $3,329,650 |
| 132 | Davidson | Atlantic 10 | $3,297,453 |
| 133 | Charlotte | C USA | $3,295,523 |
| 134 | Charleston | Colonial | $3,289,426 |
| 135 | Fairfield | MAAC | $3,280,514 |
| 136 | Detroit | Horizon | $3,276,678 |
| 137 | Elon | Colonial | $3,221,829 |
| 138 | Siena | MAAC | $3,219,292 |
| 139 | Northeastern | Colonial | $3,207,255 |
| 140 | Quinnipiac | MAAC | $3,203,013 |
| 141 | UCSB | Big West | $3,202,493 |
| 142 | Pacific | WCC | $3,181,522 |
| 143 | Rice | C USA | $3,169,654 |
| 144 | Marshall | C USA | $3,161,233 |
| 145 | San Diego | WCC | $3,120,907 |
| 146 | Buffalo | MAC | $3,093,556 |
| 147 | New Mexico St. | WAC | $3,077,862 |
| 148 | Akron | MAC | $3,045,115 |
| 149 | Middle Tenn | C USA | $2,982,636 |
| 150 | Hawaii | Big West | $2,960,055 |
| 151 | UC Irvine | Big West | $2,953,537 |
| 152 | Hofstra | Colonial | $2,939,154 |
| 153 | Georgia St. | Sun Belt | $2,917,278 |
| 154 | Iona | MAAC | $2,881,346 |
| 155 | North Texas | C USA | $2,847,662 |
| 156 | Missouri St. | MVC | $2,808,838 |
| 157 | Monmouth | MAAC | $2,795,919 |
| 158 | Delaware | Colonial | $2,785,559 |
| 159 | Louisiana | Sun Belt | $2,780,548 |
| 160 | Drexel | Colonial | $2,760,011 |
| 161 | James Madison | Colonial | $2,709,807 |
| 162 | Seattle | WAC | $2,681,442 |
| 163 | Toledo | MAC | $2,673,988 |
| 164 | Boston | Patriot | $2,669,686 |
| 165 | Robert Morris | Horizon | $2,661,978 |
| 166 | Drake | MVC | $2,649,047 |
| 167 | Bucknell | Patriot | $2,624,075 |
| 168 | Troy | Sun Belt | $2,604,565 |
| 169 | Milwaukee | Horizon | $2,588,033 |
| 170 | Evansville | MVC | $2,570,477 |
| 171 | UTA | Sun Belt | $2,557,576 |
| 172 | Louisiana Tech | C USA | $2,556,193 |
| 173 | Bowling Green | MAC | $2,544,177 |
| 174 | Denver | Summit | $2,532,725 |
| 175 | Rider | MAAC | $2,508,228 |
| 176 | Cal Baptist | WAC | $2,503,353 |
| 177 | UC Riverside | Big West | $2,485,812 |
| 178 | Southern Illinois | MVC | $2,482,549 |
| 179 | Northern Kentucky | Horizon | $2,470,374 |
| 180 | Manhattan | MAAC | $2,455,366 |
| 181 | Montana | Big Sky | $2,452,114 |
| 182 | Illinois St. | MVC | $2,440,752 |
| 183 | CSUN | Big West | $2,438,136 |
| 184 | Valpo | MVC | $2,415,050 |
| 185 | Long Beach St. | Big West | $2,412,791 |
| 186 | Murray St. | OVC | $2,398,909 |
| 187 | UC Davis | Big West | $2,395,167 |
| 188 | Stony Brook | America East | $2,392,346 |
| 189 | Stetson | A Sun | $2,386,051 |
| 190 | Marist | MAAC | $2,358,993 |
| 191 | FAU | C USA | $2,352,069 |
| 192 | Cal St. Bakersfield | WAC | $2,333,990 |
| 193 | UNCW | Colonial | $2,317,837 |
| 194 | Hartford | America East | $2,303,817 |
| 195 | Furman | SoCon | $2,293,070 |
| 196 | Holy Cross | Patriot | $2,282,921 |
| 197 | UNCG | SoCon | $2,275,162 |
| 198 | Vermont | America East | $2,261,158 |
| 199 | Towson | Colonial | $2,259,918 |
| 200 | UIC | Horizon | $2,248,503 |
| 201 | UMKC | WAC | $2,246,404 |
| 202 | Western Michigan | MAC | $2,243,842 |
| 203 | Coastal Carolina | Sun Belt | $2,243,214 |
| 204 | UTSA | C USA | $2,239,480 |
| 205 | Miami Oh | MAC | $2,234,349 |
| 206 | Lipscomb | A Sun | $2,228,677 |
| 207 | UMBC | America East | $2,222,771 |
| 208 | Cal Poly | Big West | $2,181,492 |
| 209 | South Dakota St. | Summit | $2,177,776 |
| 210 | Eastern Michigan | MAC | $2,170,870 |
| 211 | Southern Miss | C USA | $2,169,053 |
| 212 | Central Michigan | MAC | $2,168,814 |
| 213 | Kent St. | MAC | $2,158,311 |
| 214 | Cleveland St. | Horizon | $2,140,282 |
| 215 | Indiana St. | MVC | $2,129,934 |
| 216 | Colgate | Patriot | $2,126,456 |
| 217 | Little Rock | Sun Belt | $2,126,312 |
| 218 | Cal St. Fullerton | Big West | $2,114,807 |
| 219 | Montana St. | Big Sky | $2,094,896 |
| 220 | Oral Roberts | Summit | $2,085,974 |
| 221 | Campbell | Big South | $2,085,182 |
| 222 | American | Patriot | $2,072,510 |
| 223 | Mercer | SoCon | $2,062,738 |
| 224 | South Alabama | Sun Belt | $2,052,778 |
| 225 | Penn | Ivy | $2,049,825 |
| 226 | St. Francis PA | NEC | $2,040,877 |
| 227 | San Jose St. | Mountain West | $2,035,793 |
| 228 | Jacksonville | A Sun | $2,025,816 |
| 229 | Stephen F. Austin | Southland | $2,015,066 |
| 230 | Loyola Md | Patriot | $2,002,011 |
| 231 | Texas st. | Sun Belt | $1,976,474 |
| 232 | Ball State | MAC | $1,975,432 |
| 233 | Wofford | SoCon | $1,965,358 |
| 234 | Appalachian St. | Sun Belt | $1,952,593 |
| 235 | FIU | C USA | $1,951,680 |
| 236 | North Dakota | Summit | $1,943,907 |
| 237 | Chattanooga | SoCon | $1,940,945 |
| 238 | Oakland | Horizon | $1,940,265 |
| 239 | Lafayette | Patriot | $1,938,231 |
| 240 | IUPUI | Horizon | $1,928,860 |
| 241 | Samford | SoCon | $1,917,384 |
| 242 | Weber St. | Big Sky | $1,913,406 |
| 243 | Austin Peay | OVC | $1,904,820 |
| 244 | Texas A&M CC | Southland | $1,901,648 |
| 245 | Bryant | NEC | $1,883,381 |
| 246 | Umass Lowell | America East | $1,882,325 |
| 247 | ETSU | SoCon | $1,878,553 |
| 248 | Green Bay | Horizon | $1,874,827 |
| 249 | Utah Valley | WAC | $1,866,466 |
| 250 | NJIT | A Sun | $1,857,283 |
| 251 | Fairleigh Dickinson | NEC | $1,846,780 |
| 252 | Mount St. Mary’s | NEC | $1,815,414 |
| 253 | Portland St. | Big Sky | $1,809,651 |
| 254 | Northern Arizona | Big Sky | $1,805,164 |
| 255 | Albany | America East | $1,799,859 |
| 256 | Winthrop | Big South | $1,780,882 |
| 257 | Northern Illinois | MAC | $1,775,696 |
| 258 | Binghamton | America East | $1,753,592 |
| 259 | Idaho | Big Sky | $1,729,001 |
| 260 | Lehigh | Patriot | $1,725,866 |
| 261 | North Dakota St. | Summit | $1,720,634 |
| 262 | NC Central | MEAC | $1,710,811 |
| 263 | Purdue Fort Wayne | Summit | $1,700,944 |
| 264 | Texas Southern | SWAC | $1,696,591 |
| 265 | Niagara | MAAC | $1,683,937 |
| 266 | Radford | Big South | $1,682,177 |
| 267 | Sacramento St. | Big Sky | $1,667,359 |
| 268 | Alabama A&M | SWAC | $1,667,122 |
| 269 | UTRGV | WAC | $1,652,983 |
| 270 | St. Peter’s | MAAC | $1,641,425 |
| 271 | Longwood | Big South | $1,640,350 |
| 272 | Canisius | MAAC | $1,639,094 |
| 273 | Eastern Washington | Big Sky | $1,630,808 |
| 274 | New Hampshire | America East | $1,601,005 |
| 275 | FGCU | A Sun | $1,589,474 |
| 276 | Arkansas St. | Sun Belt | $1,578,156 |
| 277 | Eastern Kentucky | OVC | $1,576,265 |
| 278 | Youngstown St. | Horizon | $1,555,175 |
| 279 | VMI | SoCon | $1,547,786 |
| 280 | Northern Colorado | Big Sky | $1,538,837 |
| 281 | North Florida | A Sun | $1,532,649 |
| 282 | Morgan St. | MEAC | $1,517,680 |
| 283 | Kennesaw St. | A Sun | $1,510,719 |
| 284 | Georgia Southern | Sun Belt | $1,505,129 |
| 285 | Jacksonville St. | OVC | $1,497,090 |
| 286 | Sacred Heart | NEC | $1,496,346 |
| 287 | Wagner | NEC | $1,487,551 |
| 288 | Norfolk St. | MEAC | $1,477,761 |
| 289 | The Citadel | SoCon | $1,477,703 |
| 290 | Harvard | Ivy | $1,474,941 |
| 291 | South Dakota | Summit | $1,469,868 |
| 292 | ULM | Sun Belt | $1,469,020 |
| 293 | Idaho St. | Big Sky | $1,461,637 |
| 294 | Hampton | Big South | $1,460,137 |
| 295 | Columbia | Ivy | $1,445,658 |
| 296 | Maine | America East | $1,432,766 |
| 297 | Yale | Ivy | $1,416,853 |
| 298 | NC A&T | MEAC | $1,409,516 |
| 299 | CCSU | NEC | $1,402,297 |
| 300 | Lamar | Southland | $1,384,151 |
| 301 | Incarnate Word | Southland | $1,371,582 |
| 302 | Morehead St. | OVC | $1,361,968 |
| 303 | St. Francis NY | NEC | $1,358,525 |
| 304 | Houston Baptist | Southland | $1,345,408 |
| 305 | Princeton | Ivy | $1,342,776 |
| 306 | SIUE | OVC | $1,342,465 |
| 307 | Howard | MEAC | $1,338,284 |
| 308 | UC San Diego | Big West | $1,336,221 |
| 309 | Presbyterian | Big South | $1,330,762 |
| 310 | Tennessee St. | OVC | $1,330,636 |
| 311 | Bellarmine | A Sun | $1,318,815 |
| 312 | SEMO | OVC | $1,304,144 |
| 313 | Southern Utah | Big Sky | $1,301,285 |
| 314 | Central Arkansas | Southland | $1,295,287 |
| 315 | Omaha | Summit | $1,262,543 |
| 316 | Charleston Southern | Big South | $1,243,917 |
| 317 | Brown | Ivy | $1,239,495 |
| 318 | Gardner-Webb | Big South | $1,195,668 |
| 319 | Sam Houston St. | Southland | $1,194,442 |
| 320 | Western Illinois | Summit | $1,190,756 |
| 321 | PV A&M | SWAC | $1,184,538 |
| 322 | UNC Asheville | Big South | $1,183,573 |
| 323 | Abilene Christian | Southland | $1,178,426 |
| 324 | SELA | Southland | $1,172,241 |
| 325 | USC Upstate | Big South | $1,167,592 |
| 326 | McNeese St. | Southland | $1,162,753 |
| 327 | Tennessee Tech | OVC | $1,161,305 |
| 328 | North Alabama | A Sun | $1,159,508 |
| 329 | Eastern Illinois | OVC | $1,146,676 |
| 330 | Cornell | Ivy | $1,143,930 |
| 331 | Northwestern St. | Southland | $1,132,840 |
| 332 | Dartmouth | Ivy | $1,131,199 |
| 333 | UT Martin | OVC | $1,119,003 |
| 334 | Western Carolina | SoCon | $1,089,269 |
| 335 | Bethune Cookman | MEAC | $1,079,602 |
| 336 | New Orleans | Southland | $1,052,459 |
| 337 | Florida A&M | MEAC | $1,033,463 |
| 338 | UMES | MEAC | $1,000,683 |
| 339 | Merrimack | NEC | $999,430 |
| 340 | Alabama St. | SWAC | $992,694 |
| 341 | Grambling St. | SWAC | $913,266 |
| 342 | Delaware St. | MEAC | $910,671 |
| 343 | Tarleton State | WAC | $864,953 |
| 344 | Dixie State | WAC | $837,366 |
| 345 | Pine Bluff | SWAC | $833,958 |
| 346 | Southern | SWAC | $815,704 |
| 347 | Chicago St. | WAC | $801,305 |
| 348 | Nicholls St. | Southland | $798,687 |
| 349 | Coppin St. | MEAC | $785,999 |
| 350 | South Carolina St. | MEAC | $785,619 |
| 351 | Jackson St. | SWAC | $676,673 |
| 352 | Miss Valley St. | SWAC | $576,526 |
